Priva Pure

The new Wetrok soap line

Washing hands is an everyday activity and indispensable. It ensures improved hygiene and therefore a healthy environment. However, frequent hand washing can put a strain on the skin: it dries out and important protective barriers of the skin are weakened. This is exactly where Priva Pure comes in. We have developed this soap range to combine sustainability, skin-friendliness and effective cleansing. The newly certified Priva Pure soaps fulfil the highest standards – without putting an additional strain on your budget.

David Schädeli

Published April 4, 2025

Selected ingredients ensure that the skin remains supple and moisturised. Priva Pure offers maximum care – ideal for anyone who values gentle yet effective cleansing. At the same time, the soap range is easy to refill and is particularly user-friendly – ideal for environments with high usage frequency, such as public facilities.

Soap or foam? The choice is yours.

Whether Priva Pure or Priva PureFoam – both variants correspond to the proven Wetrok quality. Priva Pure impresses with its excellent cleansing performance, moisturising effect and has been dermatologically tested on sensitive skin. It bears the renowned ‘Dermatest’ seal of approval.

Priva PureFoam foaming soap is economical and hypoallergenic. Its allergen-free fragrance is also suitable for particularly sensitive skin. Priva PureFoam also bears the ‘Dermatest’ seal of approval. Both products are free from unnecessary additives such as colourants, parabens, silicone and microplastics. For thorough hand cleansing that is good for the skin and the environment.

Sustainability that inspires

With Priva Pure, you and your company make an active contribution to environmental protection. Thanks to the high yield of the foam soap, consumption is significantly reduced, reducing bottle changes and refills by around 50 % compared to conventional liquid soap. Both soaps carry the Ecolabel and the Austrian Ecolabel and are made from biodegradable, plant-based surfactants – free from petroleum. The recyclable packaging reduces the volume of waste, while the foam soap formulation also reduces water consumption.

Affordable price, great effect

Despite the improved recipe and new certifications, the price remains unchanged. You get the highest quality at no extra cost. More care, more sustainability – for the same price as before. And if you opt for the 5-litre container of foam soap, you save an additional 17%.

Flexible all-in-one dispenser system

The Wetrok all-in-one dispenser system makes everyday work easier and offers maximum efficiency and hygiene. Whether liquid soap, foam soap or disinfectant – the same system can be used flexibly with soap cartridges or refills. Product changes are effortless without the need to purchase new dispensers. The robust, easy-to-maintain wall-mounted dispensers are available in manual 500 ml and 1000 ml versions.

Thanks to the filled cartridges with integrated dosing pump, maintenance work is reduced to a minimum: Bottles can be replaced quickly without unscrewing, refilling or time-consuming cleaning of the pumps. The system is hygienic and efficient – ideal for facility managers and cleaning service providers.

Practical functions such as the fill level indicator and overhead bottles, which guarantee complete consumption, further optimise the system.

The extensive Priva range

We offer the right solution for every need: from hygienic disposable cartridges with integrated dosing pump (500 / 1000 ml) to large containers for refilling. Find out about dispenser hire contracts or rental models. Our team will be happy to provide you with non-binding advice at any time.